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Client since 2018, Nextbase is the European leader of dashcams. Cap et Cime is solicited to make the product category known to the media and to boost its notoriety via public activations.
Context
•Nextbase wishes to position itself as an expert on its market and to integrate the BtoC press on consumer / mobility themes
Issue
> Nextbase souhaite se positionner en tant qu’expert sur son marché et intégrer la presse BtoC sur des thématiques Consommation / mobilité.
Objectives
> Position and introduce Nextbase on its french mediatic landscape (lifestyle, BtoC media).
> Extend Nextbase not only as a tech actor but a mobility expert.
Actions
1
Realization of a study on the tendencies of the French on the road of the vacations.
2
Drafting of a questionnaire.
3
Coordination with the OpinionWay polling institute.
4
Creation of a press release and an infographic.
Results
1
2 national radio stations: France Bleu / Sud Radio.
2
The free daily newspaper CNews published an insert dedicated to the study in 10 of its regional editions = 4,637,921 readers.
