We identify and leverage the influencers to connect businesses with their target audiences.
Our objective is to drive awareness, new behaviors & to generate preference.
Beyond our personal contacts and nurtured relationships with the media and issuing traditional press releases, we consider the nature of our task as « influence management».
Nowadays, influence is far less concentrated and requires focusing on leverage tools which are more varied than in the past: naturally both via journalists and politicians, but also through institutions and associations in addition to the input of the general public who detain a new influence via social media.
Our challenge is to identify the various aspects of story-telling which will get your message over to your customer within the framework of a media context which is undergoing deep change. Our job to ascertain which action plans and ideas are the most creative and appropriate to provide a whole new dimension to PR and create the preference with media and influencers for your company !
There is no progress without dialogue ! Digital, Social Media, e-Influence, Social Ads, Community Management… are all on the contemporary playground for brands and constitute a deep change in today’s complex traditional, social and global media landscapes.
We have moved from an era when influence was clearly identified and was managed via top-down communication, to a new context in which the general public and consumers have found a means of expression through social media feeds and demand the opportunity to connect with brand.
This implies greater proximity on the part of brands and a more genuine and open relationship… using appropriate content. It is with this mind that we develop efficient conversations for our clients to engage with the online public. We know how to boost and massively increase target audiences and generate traffic. We make the best use of social media ad campaigns.