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SMAAART is a French brand of smartphone refurbishment. The factory is located near Montpellier. The brand's strategy is based on transparency and a strong claim for "reconditioned in France". Pioneer of the short circuit economy in the sector, SMAAART approaches a real environmental approach.
Context
When the brand was launched in 2017, SMAAART was confronted with two leading companies in the media landscape. Refurbished was still in its infancy and the sector lacked transparency to reassure consumers.
Issue
> To be known by the media in front of the leaders.
> To give credibility to the market.
Objectives
> To gain notoriety and credibility quickly so that the brand is known by the general public.
> To be perceived as a market analyst.
> To accompany the brand to publicize its news: opening of a Parisian pop-up store, launch of an annual barometer, creation of a limited series of 100% Apple-certified refurbished iPhones, adoption of the status of a company with a mission.
Actions
1
Open the doors to all journalists who wish to discover the backstage of refurbishing.
2
Create an annual barometer on the French and refurbished smartphones.
3
To comment on new laws, regulations, decrees on refurbishing.
4
Offer previews to the target media.
Results
1
665 publications generated in the French media since October 2018.
