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The only system in the world that allows to enjoy a wine without removing the cork and preserve your bottle for years, is launching its very first connected model, the Model Eleven.
Context
How to capitalize on the US launch during the CES in Las Vegas and promote the product in France in a second phase.
Issue
> How to generate buzz around a high-level innovation product for the wine industry?
Objectives
> Raise awareness among high-tech journalists attend at CES thanks to 1to1 interviews on spot.
> Generate buzz around the product on the Frenc.h market.
> Organize a BtoBtoC launch event.
Actions
1
Management of under embargo tests on a TOP 5 high-tech journalists do not attend at CES.
2
Organize a big event on 2 slots (slot 1: press lunch for wine/food/trade target, slot 2: after work influencers to generate live buzz)
3
2 event slots at the Pavillon Ledoyen with the CEO on spot + The Coravin French Team.
4
1 announcement press release.
5
1 product testing campaign on a TOP 1;5 consumer high-tech/wine medias
6
1 product testing campaign on a TOP 15 consumer high-tech/wine medias
